Digital marketing can be intimidating. It seems like there are so many moving parts, and it’s hard to know where to start. Luckily, there are some incredible free digital marketing tools out there that will help you track your success, optimize your website for search engines and more.

Here’s a roundup of the best free marketing tools for marketers on a budget:

Google Analytics

Google Analytics is a free tool that allows you to track and measure your site’s traffic, as well as keep track of which pages are being viewed. It also allows you to see where visitors are coming from (including search engines, social media networks, etc.), how long they stay on your site and what they do while they’re there.

This data is essential for any business owner who wants to grow their company by understanding how their website is performing compared with other sites in their …