A good business owner takes every opportunity to improve their business. That’s why they measure everything they can, from traffic to user behavior. If you’re not tracking data and making decisions based on it, then you’re leaving money on the table. You might not be able to afford expensive analytics software right now, but there are plenty of free options out there if you know where to look!

Google Analytics

Google Analytics is a free analytics tool that allows you to track website traffic, mobile visitors and more. You can also track conversions and goals, email campaigns, social media campaigns and more.

Kissmetrics

Kissmetrics is a free tool that allows you to track your visitors, conversions, emails and social media.

Kissmetrics has many features that are similar to Google Analytics’ features but it does not offer as much insight into visitor behavior or conversion rates as Google Analytics does. However …