Social media marketing is a complex and ever-evolving field. But don’t worry: there’s no right or wrong way to do it! Here are some tips for getting started and making yourself a social media marketing pro:
Social media is a huge part of digital marketing, so it’s essential to understand and be on top of all the ins and outs. As with any new skill, there are tons of resources available to help you learn.
Social media is a huge part of digital marketing, so it’s essential to understand and be on top of all the ins and outs. As with any new skill, there are tons of resources available to help you learn.
Social Media Marketing: An Hour a Day by Michael Stelzner (affiliate link)
This book is a great place to start if you want an overview of social media marketing across different platforms like Facebook and Twitter as well as specific tactics for each platform. It’s also helpful if you’re looking for advice on how best to use tools like Hootsuite or Buffer so that your time spent managing multiple accounts doesn’t become overwhelming.*
Here are some tips for getting started and making yourself a social media marketing pro.
- Learn your audience
- Learn when to post
- Get creative!
Learn your audience
The first step towards mastering social media is to know your audience. You can’t market to people if you don’t know what they like and don’t like, what they want to buy, what they want to read, or even what kind of music they listen to.
In order for any of this information about your audience (or “audience insights”) to be effective in helping guide your social media marketing strategy at any given time, it’s important that the data is current and relevant–and that there’s enough of it! If someone clicks on one of those ads but doesn’t buy anything because the product wasn’t listed correctly on Amazon or because it didn’t look like the image showed online…well…that would be bad news indeed!
Learn when to post
Posting on social media is a lot like playing the lottery. You can buy a ticket and hope for the best, but if you want to win big, it’s best to know what time of day or week or year your posts are most likely to be seen by your audience.
Here’s how:
- The best time of day is when people are online. If most of your followers are working professionals who log off after 5pm, then posting at 8pm isn’t going to get much traction with them (unless they stay up late).
- The best weekdays also depend on who you’re targeting with your content–if it’s parents with young kids who don’t work outside the home during normal business hours, then weekend posts won’t reach them at all!
Get creative!
You need to be creative in order to stand out from the crowd. Your content should be unique and different from what others are doing on social media.
To create interesting images for your posts:
- Use tools like Canva or Wordswag to create text-based images, such as memes or quotes. These will help you express yourself in an eye-catching way that’s sure to get people’s attention!
- Use Stencils (or any other image creator) when creating graphics for your posts. The possibilities are endless here–you can come up with all kinds of cool designs depending on what type of content you want them for!
There is no one right way to promote your business on social media, so developing your own strategies will help you find success
With the right strategies and tools, you can promote your business on social media in a way that is authentic to who you are as a business.
- Listen to your audience: Listeners are more likely to engage with content they find interesting or informative. Try listening to what they’re saying online and then creating content based on those conversations. You can also use tools like Twitter’s analytics dashboard or Facebook’s Insights tool (or both!)to see what topics are trending among your followers; if there’s something bubbling up in the zeitgeisty depths of the internet, chances are good that people who follow you might be interested too!
- Know your audience: Knowing where they hang out online will help guide how much time is spent promoting on each channel–for example, if most of my followers live on Instagram but barely use Twitter at all then I’ll probably spend most of my time sharing photos there instead of posting links from elsewhere online because those posts will reach fewer eyeballs overall.”
There are many ways to use social media to promote your business. The key is to understand your audience and build an authentic relationship with them. You can do this by listening closely, being creative and engaging with other users on their terms rather than forcing them into your own world view.
