Google Analytics is the premier web analytics tool, and it’s one of the most common digital marketing platforms used by businesses around the world. But did you know that Google Analytics integrates with other Google products, like Search Console? In this article, we’ll walk you through how to download a custom report directly from inside of Analytics—and have that data appear in your Search Console account as well. You’ll be able to see your search engine optimization (SEO) performance at a glance and make changes based on what works best for your business.
Google Analytics is the premier web analytics tool.
Google Analytics is the premier web analytics tool. It’s free, it’s powerful, and it’s used by millions of websites around the world. There are many other ways you can use Google Analytics data to improve your website–like creating custom reports or using Google Tag Manager (GTM).
Search Console is a free tool from Google that you can use to track your website’s performance in the search engine results pages (SERPs).
Search Console is a free tool from Google that you can use to track your website’s performance in the search engine results pages (SERPs).
With Search Console, you can:
- Track how your site appears in search results across desktop and mobile devices.
- Monitor how users interact with your pages, including how many users bounce and where they go next.
- Find out if there are any errors on your page that might be causing low-quality rankings or poor user experience.
Analytics and Search Console work together to give you a complete picture of how people are converting on your site.
Google Analytics and Search Console work together to give you a complete picture of how people are converting on your site.
Google Analytics is all about understanding who your visitors are and what they do on your site, while Search Console helps you see how well your website content is performing in search results. For example, if someone visits one of your pages through Google Search, then clicks through to another page and converts there (i.e., makes an online purchase), it’s useful to know that those two pages were grouped together under one session in Analytics–but those sessions wouldn’t be connected unless they were both linked back up with their respective URLs via Search Console’s URL parameter configuration tool.
While there are several ways to access custom reports, in this article we’ll walk you through downloading your custom report directly from inside of Analytics.
In this article, we’ll walk you through downloading your custom report directly from inside of Analytics. While there are several ways to access custom reports, in this article we’ll walk you through downloading your custom report directly from inside of Analytics.
- Why would I want to do this?
You may want to download a copy of your search console data because:
- You have multiple profiles and need them all in one place for analysis or reporting purposes (e.g., marketing team members).
- The data isn’t being updated as often as needed (e.g., monthly vs daily).
Track your search engine optimization with a custom report in both Search Console and Google Analytics
A custom report in Search Console and Google Analytics will allow you to track your search engine optimization efforts. You’ll be able to see how many impressions each of your pages got, where they ranked for specific keywords, how much traffic each keyword brought in and more.
To get started with this custom report:
- Go to “View Settings” under the gear icon in Google Search Console (formerly Webmaster Tools). Click on “Customize Columns” at the bottom of this page and select which columns you want from both areas–like impressions or clicks per country–and then click Create Report when finished selecting them all!
Google Analytics is the premier web analytics tool. Search Console is a free tool from Google that you can use to track your website’s performance in the search engine results pages (SERPs). Analytics and Search Console work together to give you a complete picture of how people are converting on your site. While there are several ways to access custom reports, in this article we’ll walk you through downloading your custom report directly from inside of Analytics
